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Actions to Cultivate Corporate Culture
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Kilmann, explained and described the organizational culture as a common attitude, belief, value, assumption, principle, hope, behavior and norm that link the organization together. Robbins described it as common views believed by the members of an organization and a system of common implication. The shape of shared beliefs and values that help individuals understand organizational objectives and thus provide them with norms for conduct in the organization. Corporate culture is considered a strategic advantage for the organization; it upturns the adaptability and fit between an organization and its environment.

Corporate members continuously interpret aspects of their work environment, as well as the ways in which they are enacted, from the culture of the organization. Among the most important indicators of culture are customs, norms, habits of thinking and adopted values. Culture is one of the aspects that can alter the performance of any organization.

It is not always rigid, yet it can be manipulated and changed by the leadership style and corporate members. The Competing Values Framework CVF is considered one of the most important and widely used models in the area of corporate and organizational culture research. Such model has emerged from a set of empirical studies on organizational effectiveness, Quinn and Cameron have established an organizational culture framework built upon a theoretical model named the "Competing Values Framework.

The second dimension displays the conflict between an organization's attempt to flexibility and change or stability and control. The Competing Values Framework has derived its name because the principles it relies on conflicting messages.

In other words, organizations should be flexible and adapting to change, yet in the meantime, they should be stable and controlled The framework also depends on six organizational culture dimensions and four dominant culture types i. The clan culture is a type of culture that is full of shared common values and goals. In such culture type, corporate culture that advocates the feeling of 'family' strongly exists. Teamwork is emphasized and leader's role is as a guide.

The organization's focus is to keep its stability, loyalty, bond and participation. Such measures are considered in setting the drivers of success. The adhocracy culture is similar to a short-term organization, which is terminated whenever the organizational tasks are accomplished, and reloaded promptly whenever new tasks arise. Adhocracy is an organizational culture that provides more chance for individuals to progress in their own way, as long as they are maintaining the parameters of the organization goals and objectives.

Leaders are considered entrepreneurs who are focused on innovation and finding new opportunities. Organization's focus is to catch opportunities as much as it can be from the external environment. Individuals shall be considered successful personnel if they can generate and improve new concepts and enhance innovations. The market culture emphasizes on the communications with the external environment instead of on the internal management.

The organizational objective is to gain profits through market competition. Market culture is a type of culture that focus on the efficiency in achieving goals. Competition is a common practice among individuals and a main motivation driver, which in return create a sense of rigidity in personal relationship among organization's members. Measures of success are built upon target achievements, which are usually identified from activities that connect the organization with external parties.

The hierarchy culture has a clear corporate structure, standard procedures, strict control, and clear duties and responsibilities. This culture can be easily recognized through the very strong and strict rule, system and procedures. Stability inside the organization is a major direction which must be sustained through a set of fixed and strict rules.

Measures of success are based on how much the individuals can do correctly their tasks based on the procedures as well as their ability to maintain the stability in the system. Organizational effectiveness is one the most critical success factors of an organization in any economy. It is measured by the level and organization can achieve its goals. Robert and Rohrbaugh, The organizational effectiveness is also defined as the degree the organization achieves the objectives. The subject of organizational effectiveness emphasizes on system control, management of information and goal setting, Quinn.

Measuring of organizational effectiveness is a very critical step in the organizational development. Honda and Adas, , Lee and Tseng, In order to have an effective organization, business leaders should work on engaging their employees in executing the company strategy. Many studies have shown that organizational culture has a direct effect on employees' satisfaction, efficiency, commitment and cooperation, decision-making etc.

From the various perspectives about organizations' nature, their characteristics and dimensions, and their key effectiveness measures, multiple models of organizational effectiveness have been created. The relationship between CVF and the models of Organizational Effectiveness is developed with the following efficiency models illustrated below:.

In this model, contribution, dialogue and openness are considered the means to increase morale and achieve commitment. In this model internal procedures such as measurements, documentation and management of information is considered the means to achieve stability, control and continuity.

In this model vision, innovation and adaptation are linked and considered as a direction to external respect, support, achievement and development.

In this model direction and goals are considered the way for gaining profit and productivity Martz, The validity of these four dimensions was also experienced by Quinn and Spreitzer. Quinn and Spetizer, The study of these four models proposes that the competing values framework CVF is the most feasible model for measuring organizational effectiveness.

Steers, and Zammuto, , found that the most important subject in the organizational culture theory is the measurement of effectiveness. For linking organizational culture, Ouchi, , studied and identified the characteristics to determine the organizational effectiveness. Quinn and Rohrbaugh , studied that relationship between organizational culture and effectiveness by developing the competing value framework. Kotter and Heskett, , studied the link between strength of culture and its impact on organizational effectiveness.

And it was found by Ostroff and Schmitt , that the organizational effectiveness is directly impacted by the organizational culture. Juechter, Fisher and Alford , completed the study and found that the organizational culture deeply controls the organizational effectiveness. Positive, intelligent, and dedicated employees can make the company progress as quickly as negative, unqualified, and lazy employees can falter an organization.

They are essential attributes which can tell customers volumes about a company. From the way an employee dresses and acts to the tidiness of the workplace, how a company is judged is usually from its appearance. Behavior rules and boundaries have to be clearly communicated and understood by all in order to solidify a working and positive culture. With most companies adopting a wide variety of staff from various cultures, backgrounds, experiences, sometimes rules are misinterpreted or completely forgotten.

Management has to communicate often with their staff to clear up any confusion. A well informed and knowledgeable staff leads to a concrete corporate culture. This gap can be filled possibly by remolding the attitudes of the staff or reshaping selection criteria of new hirees or management. Thinking of the ideal and matching that with an honest examination of the current company culture may help fill the gap or tear down the roadblock which impedes progress.

All of these ideas relate to how companies approach and deal with customers and the community. Customers and the community make up the backbone to any company. Without customers or community support, a company would lose money and eventually would have to shut down.

Only by making customers happy and developing a positive community image can a company grow and prosper. They will act as a mirror and as correction point for all members of the organization. The company should take the initiative to train its employees.

This enhances confidence in the employees as they work towards a shared purpose. Communication is also vital when trying to foster a culture in any organization. Proper communication will bridge the gap between employees of different age groups who are working in a team. Most importantly, the company needs to acknowledge the differences in skills and talents. Different generations are endowed differently.

The company should find a way to align all the skills and abilities to its purpose and culture. Each of essay sections should be well defined and written clearly.

This means you should know what details to include while minimizing the amount needed. You may need to rewrite each section more than once before settling on your final copy.

Essay title: Corporate Culture

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Corporate culture is the shared values and meanings that members hold in common and that are practiced by an organization's leaders. Organizational and corporate cultures are formal and informal. They can be studied by observation, by listening and interacting with people in the culture, and by /5(15).

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Corporate Culture - Corporate Culture Corporate culture is the shared values and meanings that members hold in common and that .

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Corporate culture is an idea that cannot be easily ignored or dismissed for if a company wishes to be financially successful, have a positive reputation, and be in good standing in the community, companies need to shift their focus to building a solid corporate culture. The Relationship Between Corporate Culture And Organizational Performance. ABSTRACT. In today's increasing competitive conditions, reaching desired organizational performance and efficiency level became a top priority for the top management of organization's seeking sustainable operations and growth.

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Corporate Culture The study of Organizational Behavior has included an in-depth look at corporate culture to gain an understanding of the diverse variables, namely people. OB, as defined in the text, is the study of individuals and groups in organizations (Schermerhorn, Hunt & Osborn, , p. 3). Corporate culture is the collective behaviour of people using common corporate vision, goals, shared values, beliefs, habits, working language, systems, and symbols. It is interwoven with processes, technologies, learning and significant events.